Telemarketing is an effective and efficient way of marketing. A telemarketing agent usually works in a call center where he performs the task of a telemarketer. Telemarketing job require special skills to direct and supervise the calls to potential and existing customers. The main aim of a telemarketing executive job is to handle sales over the phone call.
What is a telemarketing executive?
The telesales executive promotes a company product or service over the phone to new and existing customers. They can be located in an office base call center or can be at a virtual location. Their main job is to generate sales and accomplish the sales target assigned by the marketing team.
The job skills, qualifications, and duties remain the same regardless of working in any industry. A telesales executive has to a generate sale to boost the profitability of a company.
Job Description of Sales executive
The general job description of a sales executive is to make sales via phone calls. The sales agent contacts the customers or businesses via a telephone call to promote products or services and sell them over the phone. They receive orders on call, collect information after verification they place a request for payment process.
Outright is looking for a self-motivated sales representative to make sales either by answering calls or by cold calling in a fast-paced workplace. The sales agent will be liable for persuading new and existing customers to purchase products/services.
A successful telesales agent understands the needs and requirements of a customer and provides them with a viable solution in a limited time frame. Keeping a pleasant and persuasive tone and behavior is one of the key characteristics of a call center agent. The telesales agent should remain cool and calm during their calls with the customers to succeed in this industry.
Telemarketing Executive Responsibilities
There are several job responsibilities of a telemarketing executive. They need to be master at it to succeed in customer service. Following are the telesales executive job responsibilities that he has to perform.
- Making calls to new and existing customers, offering them your products/services and more company information.
- Answering the calls of potential customers/clients.
- Deliver a scripted sales pitch to potential customers and existing customers.
- The telesales agent has in-depth knowledge of company products/services.
- The agent can easily explain to the customer about the key features and benefits of their product/service.
- Keep proper records of customers in the system in an effective way.
- Ask relevant questions to realize the needs and requirements of customers.
- Go the extra mile to help and assist the customer to make him a loyal customer.
- Can easily deal with angry customers.
- Follow up with the customers and remind them about their last discussion to persuade them to buy from you.
Requirements and Skills
Companies are looking for a sales representative that adds value to their team. They want candidates that can generate sales but also train the new agents to boost the productivity of the sales team. Moreover, they are looking for particular skills in an agent to fit in their workplace. The following are must-have skills and requirements for a telesales agent to excel and grow in a call center.
- The candidate must have a bachelor’s degree or equivalent degree to join as a telesales agent.
- The candidate must have a minimum of one year of experience in customer service.
- In the case of a fresh graduate, the candidate should go through a proper training program before sitting in a sales representative seat.
- In-depth knowledge of company products/services.
- The telesales agent should have excellent negotiation skills.
- Telemarketing executive job require good verbal and written communication skills.
- The candidate must be capable enough to communicate and deliver a sales script.
- Ability to develop as a team player and help other team members to achieve targets.
- Must be able to handle a lot of calls without losing temper.
- Ability to talk and communicate with customers and clients in a polite and respectful way.
- The agent must understand the importance of time management so that he manages every caller at a specific time and try to satisfy within a given time.
- Persistence, patience and can handle rejection.
Telemarketing executive salary
People who are looking to pursue a career in customer service always raise the question about telesales executive salary. They are concerned about the remuneration and benefits a call center agent can get from a company. Well, to answer this question we need to understand the geographical position of telesales agents. In the United States of America, the average per-hour salary of a telesales agent is 13 dollars per hour. However, in Asia, the average salary depends on the skills of a sales representative.
The candidates who join recently and have no experience should not concern about the salary. They will get a high salary as soon as they will get one or two years of experience under their belt. The customer service industry is very rewarding as they offer a basic salary plus commission to experience customer sales representatives.
Answering some of the important frequently asked questions to clear the mind of people regarding the call center industry. Here are some important FAQS.
Is telemarketing a good job?
People often regard call center jobs a bad jobs. The main reason for this perspective is the unusual working hours and
mostly night shifts. Additionally, people think that as an agent you have to be on the call throughout the day. Yes, for those who love to help people on the call, this is one of the best jobs for you.
Helping and assisting via phone, social media, email, is what a telemarketer does all day. You can have a great career
in customer service if you have a great skill set.
How to be a better telemarketer?
To be a good telesales agent, you need to have a lot of skills. First of all, you should have the ability to listen to the customer in detail. Furthermore, you should have strong verbal communication skills to deliver a perfect sales pitch. You must have the ability to solve the problem and satisfy the customer.
How many calls can a telemarketer make per day?
The job of a telesales executive is to handle hundreds of calls each day. There is no specific number or you can say the exact number for a telemarketer to make calls each day. But it has to be 100 to 120 calls each day on average. Each company has a different campaign and policy regarding calling customers.
Do telemarketers make a lot of money?
The salary or remuneration of a telesales agent is the center of attention for most people. Yes, people earn a lot of money in customer service. This is because of the commission they receive from each sale. The telesales agents are hired on a basic salary plus commission. The more sales you make, the better reward you will get. The average per-hour rate for the call representative is 13 dollars per hour.
Is telemarketing part of BPO?
Telemarketing is a process that involves the selling of products/services over the phone call. The BPO offers both inbound and outbound telemarketing services. And yes, telemarketing is part of business process outsourcing.
Does telemarketing have a future?
There is a debate going on in the industry that robots will replace humans in customer service. With ever-changing technology, the call center industry evolve a lot as there has been a lot of progress in terms of infrastructure. But the people likes to talk to humans to resolve problems. The old generation especially likes to connect to the phone and talk to agents to resolve the issue they are facing. So in the next few decades, the call center industry needs customer sales representatives to connect with customers.
What are the benefits of being a telemarketer?
The major benefit of being a telesales agent is perfection in communication. Yes, when you are working in customer service, you are communicating with your clients in English. It will enhance your communication skills and bring a lot of confidence to your overall personality. Moreover, it will bring problem-solving skills and the ability to listen carefully. Furthermore, you will be able to control your emotions and learn how to remain cool and calm in difficult situations. Overall, being a telemarketer brings a lot of benefits as a person and professionally as well.
How long does it take to become a telemarketer?
There is no training that teaches you to stay active, put a smile on your face 8 hours a day, and after calling 100 people a day. What it takes to be a good telemarketing executive is experience. All you need is to work in an inbound or outbound call center as a sales executive for at least two years to become a good agent. However, during this tenure, you have to attend some training sessions to keep yourself up-to-date regarding customer service. That it.
Outright Pakistan is a leading name in the call center industry in Islamabad. We are currently offering both inbound and outbound customer service to clients. To join us as a customer sales representative, visit our website and join us today.
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